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‘Discover Central America’ with Deep Discounts on Travel to Costa Rica

Avianca and regional tourism ministries want you to ‘Discover Central America’ with deep travel discounts, now through May 15th. In its third year of promoting tourism in Central America, Avianca offers discounted rates on traveling to Costa Rica and Central America with round-trip airfare starting at $249 including taxes. Also included in the Discover Central America program are deals on travel packages within Central American and the region’s incredible travel destinations.

According to The Tico Times, the announcement for this exciting travel promotion was announced this week by Avianca’s commercial director of Mexico, Central America and the Caribbean – Danilo Correa, alongside Viviana Rudin, chief of promotion and marketing at the Costa Rican Tourism Board, and Isabel Vargas, president of National Chamber of Tourism.

In an effort “to encourage the flow of travelers, both in short and long terms, and create more public awareness of the great options for sightseeing in our region,” as stated by Correa, the tourism ministries of Costa Rica, Guatemala, El Salvador, Hondoras, Nicaragua and Panama, along with Avianca, have invested approximately $225,000 in advertising and special rates to encourage travel to Central America.

According to Vargas, “these actions of increasing the flow of tourists in the area will help boost our industry. In the case of Costa Rica, Central American tourism makes up 6 percent of total revenues reported by the country via air per year.”

‘Discover Central America’ Seeks to Promote Tourism in Costa Rica and the Region’s Beautiful Countries

Part of the advertising budget goes to print ads published in the region that highlight the special characteristics of each country depending on the interests of the target audience. According to Rudín, Costa Ricans will see promotions focused primarily on El Salvador and Guatemala.

The website and Facebook page Descubriendo Centroamérica are also part of the campaign.

Travel agents in the region will offer vacation packages that include airfare, lodging, tours, ground transportation and more and travel must take place between May 1 and June 20

This is the third year the promotion is being offered in partnership with Avianca, formerly TACA airlines.